Making a Lasting Impression

As designers, we have to constantly figure out new ways to market our services.  Whether it is through a blog, website, or design forums, we must always make sure that we leave an impression on others, peers, clients or otherwise. Of course, time after time we are told to create a blog and a web portfolio if we want to succeed as a designer. But what happens when you’re being interviewed for an internship? Or if you are at a job fair with prospective employers and there is no wi-fi available?

Never fret! There are a number of items that the designer can distribute in order to make sure that their portfolio doesn’t drown amongst all the others.

Hand out business cards. No matter where you go always keep these wallet sized marketing tools handy. You can give a few to friends and family, and it can definitely help them to advertise your services to others. If a friend mentioned that he/she has a cousin that specializes in carpentry, would you be willing to hire them on the spot? After a little hesitation, maybe. But if that same friend mentioned their cousin’s carpentry service and accompanied the suggestion with a business card, would you be a little more open to hiring their relative? Probably. Plus business cards are portable and don’t require an internet connection.

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wooden-business-card

Mini-portfolios can prevent awkward moments. Have you ever been to a job fair with portfolio in hand and after allowing them to glance at your work, they ask if you can leave something with them? Cue deer in the headlights expression. Sure you can leave your business card, but after interview 150+ students/attendees, all the viewed folios become a blur. Make it easier on your interviewer. Leave a miniature portfolio.  Whereas a large portfolio incites conversation, a mini portfolio must speak for the designer when they are not present. Short snippets of how, when, why and where pieces were created can give insight into the creator’s creative process and design style.

David Attewell Mini Portfolio Case

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David Attewell Mini Portfolio_Inside

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Brochure. A brochure can be used to wrap your objective, resume and portfolio all into one medium.  Much like mini-portfolios they can personalized in a way that many large portfolios cannot. Brochures can be used to list prices and customer testimonies.

sheridanandcobrochure1

sheridanandcobrochure2

What other items do you leave behind after an interview?

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One thought on “Making a Lasting Impression

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